Horrid Henry goes Stella

Samantha Loveday

By Samantha Loveday

May 19th 2009 at 10:34AM
Horrid Henry goes Stella

New licensing agent onboard for brand in Australia and New Zealand.

Independent producer Novel Entertainment is further extending the reach of hit property Horrid Henry, with the appointment of Stella Projects as licensing agent in Australia and New Zealand.

The appointment comes hot on the heels of a number of recent licensing and merchandising deals signed by Novel's partner Copyright Promotions. These include a master toy deal signed with Re:creation and an apparel deal with Mothercare.

"Horrid Henry's popularity continues to grow and we are excited to be working with Stella Projects to bring him to new audiences in Australia and New Zealand," said Caroline Mickler, consultant for Novel Entertainment.

"Stella has a great reputation in these territories so we are looking forward to securing new partners for the property."