HTI bags Winnie the Pooh

Samantha Loveday

By Samantha Loveday

January 15th 2010 at 10:30AM
HTI bags Winnie the Pooh

Toy company to create role play line for Disney property.

HTI (Halsall Toys International) is to launch a collection of Winnie the Pooh role play toys in the UK.

The range will be available from autumn/winter across a selection of price points.

Products included will be a Winnie the Pooh Musical Vacuum Cleaner, a Baking Set and a Tea Set. A Winnie the Pooh birthday cake with light-up candle will complete the initial range.

"As the leading manufacturer in the UK role play market, we are absolutely thrilled to have won the rights to develop Winnie the Pooh role play toys," said Andrew Coplestone, HTI licensing director. "Our unrivalled expertise in this category will enable us to develop a fantastic range of Winnie the Pooh toys.

"HTI's innovative, brand relevant approach coupled with Disney's strategic brand marketing support for 2010 and beyond is sure to secure the success of this exciting range."