Icon Live to launch first Kardashian Kollection jewellery line in the UK

Samantha Loveday

By Samantha Loveday

October 22nd 2013 at 10:18AM
Icon Live to launch first Kardashian Kollection jewellery line in the UK

Exclusive partnership sealed with Jupi Corporation.

Icon Live has sealed an exclusive jewellery partnership with Jupi Corporation to launch the first ever Kardashian Kollection Jewellery line in the UK and across EMEA.

The range is available now for wholesale customers and will hit retail from November 11th.

The 25-piece collection of statement jewellery has been designed by the Kardashian sisters to reflect a mix of their signature styles and the spring/summer 2014 catwalks.

It is made up of three stories - Sleek, Glamour and Modern 80s - and features jewels, chain and gun metal detailing.

"We are so excited to be launching Kardashian Kollection Jewellery," said Warren Traeger, licensing director at Icon Live. "Working with Jupi Corporation and the Kardashians to bring their first jewellery collection to the UK and EMEA markets is absolutely thrilling. With a combined Facebook following of 28 million fans, and 20 million visits to their blogs each month, Kourtney, Kim and Khloé represent global style, glamour and fun, all of which we have captured in these new designs."

Bruno Schiavi, chairman of Jupi Corp, added: "We've seen overwhelming success with our Kardashian Kollection Jewellery in the US and Australian markets, so we're looking forward to bringing this collection to the UK and EMEA."

The complete range will be sold exclusively at Argos this November, with a selection of styles also available in Lipsy Retail and Lipsy.co.uk. Prices go up to £35.

Further ranges are set to launch in January, March and May 2014.