Ideal Home Show teams with Alan Titchmarsh

Samantha Loveday

By Samantha Loveday

January 31st 2012 at 10:24AM
Ideal Home Show teams with Alan Titchmarsh

Online viewer vote to bring together latest gardening series with popular exhibition.

ITV Studios is teaming up with the Ideal Home Show to run a special competition based on the Alan Titchmarsh programme, Love Your Garden.

The 2011 series of Love Your Garden focused on a different themed garden each week. ITV Studios and Ideal Home Show will be looking for the viewer's favourite themed garden in an online competition.

Viewers simply need to head to www.itv.com/alantitchmarsh and choose from a shortlist including Traditional English, Formal, City and Flower Gardens.

The most popular choice will be replicated at the 104th Ideal Home Show in Earls Court from March 16th to April 1st.

The vote closes on February 10th, with voters also entered into a free prize draw to win tickets to the Ideal Home Show, where they can see the winning designs and hear tips and gardening advice from Titchmarsh himself.

"The combined appeal of the Ideal Home Show and Love Your Garden would always be strong, but add gardening royalty in the shape of Alan Titchmarsh and this voting poll is a winner for everyone," said Jean-Philippe Randisi, EVP consumer products, ITV Studios. "We expect great interest in hte vote, which will boost the already strong viewer awareness of Alan, both as a personality and as the name behind a fast growing brand."