Ideal signing for Brands with Influence

Samantha Loveday

By Samantha Loveday

March 24th 2011 at 10:29AM
Ideal signing for Brands with Influence

Consumer products and TV formats being considered for Media 10's Ideal Home Show.

Brands with Influence has snapped up the merchandise and licensing rights for the Ideal Home Show.

Owned by Media 10, the Ideal Home Show is Britain’s biggest home event and returns to London’s Earls Court for its 103rd year. Media 10 is now seeking to extend the reach of the brand by launching a series of licensed product ranges.

The show brings together more than 600 exhibitors from all over the UK to offer a unique shopping experience for all areas of the home including: ideal Interiors, ideal Home Improvements, ideal Gardens, ideal Gadgets, ideal Food and Housewares, ideal Shopping and ideal Woman.

The show also attracts a wide range of celebrities, along with demonstration areas covering gadgets, kitchen and cooking, beauty and catwalks, show homes, and a complete replica of the Rover’s Return from Coronation Street.

"We are absolutely thrilled to have been given the opportunity to work with this truly iconic British brand," said Brands with Influence's Dom Wheeler. "We will be working closely with Media 10 over the coming weeks to finalise the implementation plan to extend the brand offering through a mix of licensed consumer products and TV formats."

Lee Newton, MD of Media 10, added: “We have been considering the opportunity of developing a select range of licensed products since we acquired the show in 2009. We feel that Brands with Influence is the right agency to help us realise our ambition to extend the brand."