Ignition Saddles up

Samantha Loveday

By Samantha Loveday

September 15th 2009 at 10:17AM
Ignition Saddles up

Firm takes on the role of British licensing agent for French property The Saddle Club.

Growing Ignition Licensing has added to its portfolio, having been appointed as the British licensing agent for The Saddle Club.

The company will be responsible for developing the merchandising rights to the girl's TV programme in the territory, following a successful online TV and DVD launch through Pop Girl TV and E1 Entertainment.

The Saddle Club is co-produced by Crawford Productions and Protocol Entertainment, with Marathon Media being the European licensing agent.

The TV series premiered in 2006 on the ABC Network in Australia, YTV in Canada, Discovery Kids in the US, Gulli in France and Pop Girl TV in the UK. It is now seen in 14 countries across the globe.

In terms of licensing, it is the fastest growing horse brand in France and Marathon wil shortly be revealing other new partners for key European territories.