ILM bags official BMX rights

Samantha Loveday

By Samantha Loveday

September 23rd 2009 at 4:53PM
ILM bags official BMX rights

Deal agreed with Union Cycliste Internationale.

Interactive Licensing Management has agreed a deal with Union Cycliste Internationale (UCI) to exclusively represent interactive entertainment rights for UCI BMX events.

This will include the World Championships and BMX Supercross World Cup.

The deal will cover all current and future interactive platforms, with the aim of the collaboration being to include many of the sport's top riders, as well as track designs and approved images from UCI events.

"We are delighted to be working with UCI," said David Colley, MD of ILM. "The development of BMX is underlined by the expanding TV coverage and IOC recognition as an Olympic event. This is thanks to the grass roots development and commitment of the governing body and this is the perfect time for the sport to enter the interactive arena in an official capacity."

Johan Lindstrom, BMX sports co-ordinator of Union Cycliste Internationale, added: "The UCI are very excited about the idea of having an official UCI BMX video game. I believe BMX racing and especially the BMX Supercross World Cup format will transfer well in a video game format."