Imira bolsters presence in Latin America

By Daniel Gumble

January 22nd 2013 at 4:17PM
Imira bolsters presence in Latin America

Pre-NATPE deals signed across own and third party titles.

Production and distribution company Imira Entertainment has bolstered its position in Latin America with a host of sales, taking its library of programming further west ahead of the annual NATPE market.

Imira’s Sandra, The Fairytale Detective (52 x 13’) has been bought for the US market by Ion Media, which has taken Free TV broadcast rights, and the series is travelling to Brazil following a Pay TV deal with GloboSat’s.

Meanwhile, GloboSat has also picked up Millimages’ Trust Me, I’m A Genie (52 x 13’) and The Jungle Book (52 x 11’) from DQ Entertainment and ZDF Enterprises and, while Brazil will be introduced to Werner Film and ZDF Enterprises’ Dance Academy (26 X 26’), a live action aimed at tweens focussing on Tara Webster’s journey through the National Academy of Dance for SB TV Programming.

Canal Once also snapped up Dance Academy and Imira’s Saari (39 x 3’), a preschool show about a group of quirky animals on an island of the same name, which be brought to Mexico via Free TV.

Discovery Kids is signing up a second season of Guru Studios’ Justin Time for a total of 52x11’ following the success of the first season success.

Begoña Esteban, sales manager for Iberia, Latin America, US Hispanic & Central European Markets at Imira Entertainment said: “Imira is going into NATPE 2013 with exciting momentum and a view to broaden their reach even further with their collection of premium youth programs. Spanning across both animation and live action, we are continuously seeking to build new and progressive partnerships providing engaging content. To date we have represented a host of hit properties like The Jungle Book - the second series of which is now available - Dance Academy, Justin Time, Me and My Robot and Mouk, as well as producing Lucky Fred and Wolf Blood.”  

Begoña will be representing Imira Entertainment at NATPE 2013, at Market Place #225 stand.