Imira's Lola & Virginia keeps growing

Samantha Loveday

By Samantha Loveday

May 21st 2008 at 9:25AM
Imira's Lola & Virginia keeps growing

Additional broadcast, home entertainment, licensing and interactive deals signed.

Just ahead of Licensing International, Imira Entertainment has signed a flurry of deals for its Lola & Virginia property.

Television sales include a deal with Nickelodeon Korea, which has become the fifth Nick channel to acquire the series and follows a strong performance on Nickelodeon Benelux and Asia, plus Turkey's Digiturk, which has picked up the pay TV rights to all 52x12-minute episodes.

DVD rights to the show have been snapped up by Planet of Hits in Russia and Quality Films in Chile.

In Latin America, IMC Licensing has acquired the rights for Argentina, Uruguay, Paraguay and Bolivia. This follows recent licensing dealsd with RAI Trade for merchandising rights to the property for Italy, and Panini which is planning Lola & Virginia sticker books, story albums, puzzle and colouring books in Italy, plus Spain, Portugal and Brazil.

A VOD deal has also been signed with Porchlight's KidMango in the US, while Canada's Tribal Nova - a developer and distributor of interactive content, virtual video games and VOD environments for three to 12 year-olds - has picked up Lola & Virginia for the website Kid Studio. The deal also includes Canadian French and English-language VOD and gaming.

"We are focused on extending the presence of the brand in key markets and look forward to forging new partnerships in New York at Licensing International next month," said Christophe Goldberger, head of distribution and marketing at Imira.