In The Night Garden mag arrives in Poland

Samantha Loveday

By Samantha Loveday

November 27th 2009 at 3:49PM
In The Night Garden mag arrives in Poland

Egmont Polska to launch title on December 29th.

BBC Magazines is to launch successful pre-school title In The Night Garden in Poland on December 29th.

The title, licensed to Egmont Polska, will be published in Polish and be priced at 5.99 PLN. It will have an initial print run of 50,000 copies and will mirror the TV content. In The Night Garden launched on the Cbeebies channel in Poland in April 2008.

ITNG Poland is the fourth international licence for the title; it is already available in China, the Middle East and Australia. The magazine also continues to perform well in the UK - latest audited figures show its circulation was 80,334 (ABC Jan-Jun 09).

"The launch of In The Night Garden magazine is another milestone in the growing global presence for this exciting pre-school title," said James Hewes, head of international development at BBC Magazines. "We are delighted to build on our long standing relationship with Egmont with this fantastic new project."

Katarzyna Susfa, editor of ITNG Poland, added: "We're delighted to have the opportunity to edit In The Night Garden magazine and believe that the title can replicate the success that the Teletubbies magazine has had in Poland."