Industrias St Jacks and Strawberry Shortcake team up for apparel

By Lewis Tyler

March 29th 2012 at 10:45AM
Industrias St Jacks and Strawberry Shortcake team up for apparel

The pre-school brand will be sold in 41 of Industrias St Jack's Central American stores.

American Greetings Properties, the licensing division of the American Greetings Corportation, and agents Cookie Jar and Exim have announced details of a new direct-to-retail deal with Industrias St Jacks.

As a Strawberry Shortcake licensee, St Jacks will produce apparel for sale in 41 of its Central American stores.

Products will include  girls and women’s blouses, short sets, skirts, swimwear, underwear, pajamas, dresses, jeans, sweatshirts, trousers and shorts.

The product launches in April 2012 and will be available in stores throughout Guatemala, El Salvador, Hoduras, Nicaragua, Costa Rica, Panama and the Dominican Republic.