Intelligent Brand Extension has partnered with art brand Lonely Dog
Intelligent Brand Extension has announced plans to partner with art brand Lonely Dog to create puzzles and a gaming app.
Intelligent Brand Extension's MD Tatiana Whytelord revealed the plans in an interview with Licensing Global, with the partnership being organized through Licensing Expo's matchmaking service.
Whytelord explained the importance of networking at industry events, saying, "Due to meetings on-site at Licensing Expo and BLE, Lonely Dog has forayed quickly into several new licensing deals including an agreement with Seco that will launch as soon as March 2017. The deal will turn some of Clarke’s character images into sophisticated puzzles using the robust experience of the Seco brand."