Italian restaurant Dan Tana's taps Prominent in new licensing deal

Jade Burke

By Jade Burke

May 15th 2017 at 4:39PM
UPDATED May 16th 2017 at 10:31AM
Italian restaurant Dan Tana's taps Prominent in new licensing deal

Prominent will develop a line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars and more.

California Italian restaurant, Dan Tana’s, has appointed Brand + Talent (Prominent) as its exclusive global licensing agent.

Prominent will develop a line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and  frozen foods, wine, spirits and more.

In addition, a coffee table book highlighting the restaurant’s 50 years and classic recipes will also be published.

“For over 50 years, Tana’s has been the place to go for titans from the world of film, TV, sport, media, politics and music. The restaurant's red and white checkered tablecloths and hanging clusters of chianti bottles have been a refuge for hungry customers seeking authentic Italian cuisine in an atmosphere reminiscent of an establishment located in Naples, Italy or on New York’s Mulberry Street,” said Michael Catalano, co-founder of Prominent.

“We could not be more thrilled to represent one of Hollywood’s true stars, and look forward to developing a program that honors Dan Tana’s legacy and brings the experience to another level, delivering quality products and expanding the restaurant globally.”

The first products are slated for launch in 2018.

Tana’s owner, Sonja Perencevic, added: “We are truly excited to be able to align with best in class partners to create a line of products and additional locations that will extend Dan Tana’s beyond the iconic, little yellow house on Santa Monica Boulevard and into the homes of many. We are proud owners and will ensure its legacy.”