Natalie Harvey will lead the retail, promotions and digital categories across Europe.
ITV Studios Global Entertainment (ITVS GE) has promoted Natalie Harvey to Head of European Retail, Promotions and Digital.
In her new role, Harvey will lead the strategy and execution of European retail, and the promotions and digital categories.
She will focus on maximising key brands such as Thunderbirds - which launches a mixed media animation on ITV and CITV in 2015.
Harvey will continue to report to Trudi Hayward, SVP, Head of Global Merchandising.
Hayward said: "Natalie's promotion comes at a strategically important time for the business and acknowledges her pivotal role in managing a remit that has vastly expanded since she joined the company.
"In particular, she has played a major part in growing european revenue across our portfolio in the promotions and digital categories; determining European retail strategy and leading the ITVS GE's partnership with cross-media company Screenz to produce cutting-edge dual screen apps for three of ITVS GE's hit formats.
"Natalie's skill, commitment and hard work over the past 12 months have been major contributory factors in driving this success and her promotion is both timely and deserved."
Harvey joined ITVS GE as Head of Retail in spring 2012 and boasts a track record in licensing, retail and franchise development along with promotions.
Her 15 years in the licensing entertainment industry have included posts as Senior Licensing Manager at Twentieth Century Fox and Licensing Director, Marketing Director and European Franchise Development Director at Hasbro Europe.
Harvey said: "My first year with ITVS GE has seen an already impressive portfolio establish a powerful M&L presence in the market.
"I am thrilled to have been part of that growth and in my new role I’m looking forward to building on that success in what is certain to be an incredibly exciting time for our properties and representations.”
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