ITVS GE and Vivid appoint Australian distributor for Thunderbirds Are Go toys

Robert Hutchins

By Robert Hutchins

August 29th 2014 at 10:02AM
ITVS GE and Vivid appoint Australian distributor for Thunderbirds Are Go toys

Headstart International will distribute figurines, play sets, games, puzzles and more across the territory.

Thunderbirds Are Go is heading down under.

ITV Studios Global Entertainment and Vivid have appointed Headstart International to distribute its collection of toys based on the action adventure series across Australia.

The range – featuring figurines and vehicles, play sets, diecast, construction, role play, dress up, games and puzzles - will roll out across the territory next year.

A reimagining of the classic 1960s Thunderbirds series, Thunderbirds Are Go is the new action adventure series, scheduled to debut on CITV and ITV in spring 2015.

The series will then launch across the Australian territory on Channel 9 in the months following.

“Australia is a key territory for Thunderbirds Are Go and following the broadcast deal with Channel 9 we are delighted that Vivid has struck a distribution deal with a strong and well-respected local toy partner,” said Trudi Hayward, SVP, head of global merchandising for ITVS GE.

“It means young fans in Australia will be ale to engage with Thunderbirds Are go and the world of International rescue from its Australian launch.”

Andrew Hendy, director at Headstart, added: “The team at Headstart are thrilled to be the ones to make the Thunderbirds toys take off in Australia.

“The brand has had incredible success in our market in the past and with the amazing new TV series, Thunderbirds is set to be one of the biggest boys’ toy brands in 2015. Thunderbirds and Headstart are go.”