J!NX introduces video game lifestyle brand

Jack Ridsdale

By Jack Ridsdale

August 20th 2017 at 7:58PM
UPDATED August 21st 2017 at 11:01AM
J!NX introduces video game lifestyle brand

The apparel brand will hit shelves online and in Hot Topic retail locations across the US.

Leading video game-inspired apparel brand J!NX has announced an all-new lifestyle brand which will hitting Hot Topic stores and J!NX's online store this Autumn.

The collection is available online and in 170 countries via J!NX's online store, offering items designed by an in-house team of passionate gamers and apparel industry veterans.

Highlights include J!NX’s twist on the classic Bomber Jacket, Side Quest Joggers, a Commando Zip-up Hoodie, Polygon Skull and Simple Skull Premium Tees, a Skull Raglan Long-sleeved Shirt, and a Camo Snapback Hat.

“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” reflected Sean Gailey, J!NX co-founder and CEO., “We are proud of our long history, and our status as the first to market providing gamers with clothes that reflect their passion.”

Gailey also noted, “Because we do have such extensive experience in the video game industry, we have a responsibility to make a strong impression and impact at retail that reflects that community. To have that impact, we needed to consider a lot of angles. What are players, fans, and customers looking for? What is missing that we can contribute? I think it ultimately comes down to a unique experience. So as part of this launch, we created an interactive web experience and digital lookbook that not only represents the Fall collection, but also immerses customers in an interactive storyline.”