Apparel firm inks agreement with 4Kids for Monster Jam line.Busy Blues Clothing continues to build its portfolio, signing a deal with 4Kids for its Monster Jam brand.
The company will produce Monster Jam leisurewear until 2009. The property will join the likes of Bratz, WWE and Hello Kitty in Blues' collection of licensed brands.
Monster Jam is based on the biggest family show tour in North America. It combines entertainment, sports, music and 9,000lb extreme trucks and is set to hit the UK this year.
"Monster Jam is a huge phenomenon in North America and we are confident that this licence will be as popular in the UK," said Suzanne George, Blues' licensing director. "We are very excited to be working with 4Kids and Monster Jam for the next year and look forward to contributing to the success of this brand."