JELC revs up with Peel Engineering

Samantha Loveday

By Samantha Loveday

March 3rd 2011 at 10:26AM
JELC revs up with Peel Engineering

Firm appointed to licence classic 1960s microcar brands, the P50 and Trident.

The company which manufactures the P50 and Trident microcars, Peel Engineering has appointed JELC to build the British brand into a merchandise success.

Supported by a new style guide, the Peel licensing campaign will use the name, shape and colours of the P50 and Trident alongside classic art from their heyday in the 1960s.

Initial categories are expected to include die-cast models, gifting, household and apparel.

"It was clear from the start that the charming, quirky, retro appeal and the unique look of the P50 and the Trident made them not just collectable but iconic, both as cars and as a new, different and appealing licensing proposition," said Janet Woodward, director of JELC.