Start's Ian Downes will chair the panel for this year's competition at BLE.
Brand Licensing Europe has this morning announced the judging panel for this year's License This challenge.
Ian Downes, MD of Start Licensing, will chair the panel. He will be joined by Paul Bufton, VP consumer products licensing and retail EMEA at Rovio; Richard Haines, acquisitions and new business manager, Penguin Children's; and John Carolan, head of buying childrenswear at Sainsbury's.
Now in its fifth year, License This offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending.
"New licensed properties are the lifeblood of the industry," Downes commented. "It is essential that new properties have an opportunity to shine to ensure continued growth and to stimulate new product development.
"Therefore, I am delighted to chair License This. It's a great springboard for new properties, and a fabulous opportunity for creators to get a foothold in the licensing market. I'm looking forward to reviewing some of the best ideas in the industry."
The judges will select a shortlist of four entries which will be pitched to them in front of an audience at BLE on October 9th. The winner will receive a fully furnished stand at BLE 2015, worth £4,500.
Last year's winner was Mr Trafalgar, a whimsical rodent drawn in distinctive black and white silhouette.