The new collection, spanning t-shirts and hoodies, will be available in the London, Manchester and Birmingham outlets.
Justin Bieber and Bravado are rolling out the Purpose The Stadium Tour merch collection exclusively in Selfridges stores.
Available in the London, Manchester and Birmingham outlets and online, fans will be able to get their hands on t-shirts, hoodies, jumpers, yoga pants and special UK editions.
The launch also coincides with Bieber’s headline performance at British Summertime Festival in London’s Hyde Park, as well as Selfridges’ Music Matters campaign that runs in store from June 26th to October 18th.
Selfridges’ campaign aims to celebrate the relationship between music and style.