KidsCo welcomes The Wiggles

Samantha Loveday

By Samantha Loveday

October 7th 2008 at 10:37AM
KidsCo welcomes The Wiggles

Popular brand to be broadcast on channel's Asia Pacific/Sub-Saharan African feed.

KidsCo continues to add to its portfolio of content, with popular children's brand The Wiggles launching on the channel in November on its Asia Pacific/Sub-Saharan African feed.

The Wiggles have enjoyed sales of over 23 million DVDs and seven million CDs worldwide and have become a major force in the pre-school entertainment scene. They are hugely popular in key territories around the world including the US, Canada, South America and Japan.

The Wiggles will join other children's favourites such as Inspector Gadget, Sabrina, Wallace & Gromit, S Club 7, Dennis the Menace and Strawberry Shortcake on KidsCo.

Having launched just over a year ago, KidsCo has rapidly grown its international distribution and is now available in over 40 territories.

"We are delighted that The Wiggles have chosen KidsCo as their home in this key territory," said Paul Robinson, MD of KidsCo. "The Wiggles recognise that KidsCo is a safe and responsible environment for kids and that their brand is a perfect fit for our line-up of quality, learning-based and educational programming."

Wiggles MD, Mike Conway, added: "We see this as a major step towards increasing The Wiggles brand awareness around the world."