Kidz Entertainment/EEMC reveals new Ink moniker

Samantha Loveday

By Samantha Loveday

June 7th 2011 at 10:33AM
Kidz Entertainment/EEMC reveals new Ink moniker

New name reflects changes and growth, says the agency.

Kidz Entertainment/EEMC is now known as Ink - with the new corporate identity aiming to reflect the changes and growth the Nordics and Eastern European agency has recently gone through.

Designit is behind the rebrand, which includes a new visual identity and a website.

"The increased scope of our operations made it important to have a name that did not simply reflect our role in the children's sector, as we are starting to represent carefully selected corporate and lifestyle brands," said CEO, Morten Geschwendtner. "The new name does not limit us and also very much defines what we are about - which is inspiring people to put ink to a contract.

"This, combined with our new visual identity, better represents our activities and our future and we are very happy with the job that Designit have done."