King partners with Moschino for Candy Crush capsule collection

Jack Ridsdale

By Jack Ridsdale

April 18th 2017 at 10:14AM
King partners with Moschino for Candy Crush capsule collection

The mobile game brand will adorn backpacks, phone cases and swimwear to celebrate its fifth anniversary.

Mobile game developer King has partnered with Moschino for an exclusive capsule collection based on the brand with renowned designer Jeremy Scott.

The collection will launch exclusively at Moschino.com, in limited numbers to mark the franchise's fifth anniversary.

"As someone who is inspired by pop culture, it was only a matter of time till I'd play with the iconography of Candy Crush," said Jeremy Scott, creative director for Moschino. "The only thing I love more than playing the game is wearing it!"

The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. 

"We couldn't think of a better partner to transform Candy Crush into this fun and playful capsule collection that our players will have a chance to own and wear," added Sebastian Knutsson, chief creative officer at King.

"Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it's the perfect partnership as we prepare to mark the five-year anniversary of Candy Crush Saga. The game has earned a firm position in the cultural zeitgeist and the collection is a celebration of this."