KISS expands licensing roster with wealth of new partners

Robert Hutchins

By Robert Hutchins

October 1st 2015 at 10:03AM
KISS expands licensing roster with wealth of new partners

Off the back of a sell out worldwide tour, Epic Rights is leveraging the growing legions of KISS fans with multiple new deals and renewals for the glam rockers.

Epic Rights has secured a number of new licensing partnerships for the Hall of Fame glam rockers, KISS.

The firm has also renewed a slate of existing licensees for product lines across a number of categories, citing the growing legion of KISS Army fans across the globe.

New partnerships will see the KISS brand launch into footwear from Charlotte Olympia, t-shirts, electronics and collectables in the US from Four Seasons Designs and accessories and home décor in the US, Canada, UK, Europe, Australia and New Zealand from Bradford Exchange.

Furthermore, Iconic Concepts will launch a range of mini-replica guitars, scarves, collectables and barware, Legends Socks will develop men’s and women’s socks and Silver Buffalo will deliver drinkware, blankets, wall art and more.

Rounding out the list of new licensing partners, Yusef will develop KISS lip balm and lip gloss in the US, Distribuidora de Ropa Viva will deliver t-shorts, tank tops and sweatshirts in Mexico and Winning Moves International will launch a KISS-themed Monopoly board game worldwide.

Meanwhile, existing licensees renewing their KISS brand agreement include ACCO with decorative wall calendars, Kurt S Adler with Christmas décor and Funko with vinyl toys and collector edition t-shirts worldwide.

FIPO will continue to roll out apparel, accessories, bedding and towels in Sweden, Norway, Denmark, Iceland and Finland and expanding to include Germany, Austria and Switzerland, while CID will deliver t-shirts, hoodies, sweatshirts, leggings, dressings and baseballs across Europe.

Completing the list and Angotti Designs will continue to produce children’s apparel in the US, Canada, France, Ireland, Japan, Mexico and Spain.

The slate of new deals and renewal of existing partnerships arrives off the back of a sell out KISS world tour, visiting stadiums in Europe as well as Australia and New Zealand.

“The KISS brand continues to exceed our expectations for appeal as well as performance round the globe, a true testament to the brand’s music and continued fan engagement,” said Epic Rights executive VP of global licensing, Lisa Streff.

“The KISS multigenerational fan base is passionate and loyal and continues to drive demand for a broad range of products and services, which is truly a rarity in today’s licensing environment.

“This level of consumer support attracts a consistent stream of new and current licensees that continue to fuel the brand’s growth and visibility around the world.”