The Vegas Store boasts a variety of branded merchandise, from mugs and t-shirts to footballs and flotation devices.
The city of Las Vegas has debuted its own online retail store, boating merchandise with the new city Las Vegas logo.
Items span t-shirts, mugs, custom toy fire trucks, footballs, flotation devices and tourist goodies.
Following the launch, the city will earn 20 per cent of all sales, with the Eagle Design Group providing all the merchandise, filling the online orders and shipping the merchandise.
"This launch showcases some key items, such as t-shirts, hats and mugs, sort of a sneak peek into what we are going to offer on the site when it is more robust," said Sean Ono, co-owner of Eagle Promotions.
"You can place orders for some of our selections starting Tuesday 27th June with more items coming online after the July 4th holiday. At that point, we will be fully operational and plan to add new exciting items continuously."
If the online store is deemed successful, the city will look to open physical retail locations with merchandise.