Latin American agents on board for new-look Pac-man

Samantha Loveday

By Samantha Loveday

August 10th 2012 at 10:26AM
Latin American agents on board for new-look Pac-man

BRB, Tycoon Enterprises, Redibra Licensing and Televix all sign up.

The international licensing push for the new-look Pac-man is continuing to build, with four agents appointed to handle the Latin American market.

BRB Internacional will handle all licensing and merchandising activity in Spain and Portugal; Tycoon Enterprises is charged with Mexico; Redibra Licensing will manage the same in Brazil; while Televix will oversee territories including Costa Rica, Panama, Columbia, Dominican Republic, Peru, Chile and Argentina.

"The licensing programme for the Pac-man and the Ghostly Adventures property is going fully global to match the appeal of this character," said Allen Bohbot, CEO of 41e. "We are very pleased to welcome these fine agencies to our expanding team."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.