Original maker of the classic liquid motion lamp signs up with agency.
Global Icons has added Lava Lites to its licensing portfolio.
The liquid motion lamp has been around for almost 50 years, and Global Icons will look to support its retail success in all channels by extending it into licensed products.
"The partnership between Lava Lite and Global Icons represents the next important step in expanding the Lava brand," explained Dale Zalusky, president and CEO of Lava Lite. "Lava Lamp's strong brand awareness and appeal puts Lava into a class of elite brands that are instantly recognisable; it truly is the original and only one of its kind."
Bill McClinton, SVP licensing at Global Icons, added: "Not many brands, like Lava Lamp, have held their appeal through the years and continue to resonate with the next generation. We are thrilled to bring the worldwide recognition of Lava Lamp to a whole new level with branded merchandise collections."