LazyTown extends deal with DLA

Samantha Loveday

By Samantha Loveday

August 16th 2011 at 10:22AM
LazyTown extends deal with DLA

Additional two years added to agreement, plus new content.

LazyTown has extended its existing deal with DLA by a further two years.

DLA's digital distribution platforms are available across Latin America, the Iberian Peninsula, the US Hispanic market and the Caribbean.

"We are particularly proud of our relationship with DLA as they acquire only from the top studios and highest quality productions, and they have given customers of Latin America some real innovation in their on demand services," said Dean Koocher, LazyTown's director for Latin America.

Pablo Iacoviello, DLA's acquisitions director, added: "This agreement reaffirms our commitment to offer our affiliates in Latin America and their On Demand service subscribers the most innovative, and attractive family-oriented content. We are pleased to continue having LazyTown to be part of our portfolio of quality kids entertainment."