LazyTown signs trio of deals in Spain

Samantha Loveday

By Samantha Loveday

January 24th 2011 at 9:45AM
LazyTown signs trio of deals in Spain

Interactive learning laptop and bicycles among products due to be developed.

LazyTown has secured a trio of deals in Spain.

First up, Italian electronic games firm Clementoni has signed up through Spanish agency El Ocho to develop an interactive learning laptop with an animated LCD screen.

The computer will guide children aged two and above through a learning adventure using the LazyTown characters. It will feature music and games, and is due to launch in Spain in September 2011.

Meanwhile, Toimsa will be producing bicycles of various sizes and helmets, due to launch in May.

Key Spanish publisher, Everest has signed a two-year deal that will see it launch several book collections, such as activity books and colouring books. Launch is due for May.

On top of the deals, the Spanish version of LazyTown Extra has completed filming, with composer Mani Svavarsson currently writing original music to accompany the series. The shows are due to air on TVE from April.