LEGO and Warner Bros to build on toys-to-life success this year

Billy Langsworthy

By Billy Langsworthy

February 1st 2016 at 10:37AM
LEGO and Warner Bros to build on toys-to-life success this year

"The amazing relationship between LEGO and Warner Bros is visionary and will inject more energy into an already exciting category."

Warner Bros is looking ahead to another successful year with its LEGO Dimensions this year.

The video game fuses many fan-favourite universes together, including DC Comics, The Lord of the Rings, The LEGO Movie, The Wizard of Oz, LEGO Ninjago and Back to the Future, and has performed well in the UK since its launch last year.

With new LEGO Dimensions expansion content lined up for 2016, Warner Bros believes the toys-to-life category will continue to go from strength to strength this year.

"This year is all about capitalising and building on the tremendous success of our LEGO Dimensions launch in 2015," Spencer Crossley, sales and marketing director at WBIE UK, told Licensing.biz

"With the innovation and creativity LEGO Dimensions brings to the market, coupled with an exciting and unrivalled accessories line up, the franchise will continue to play a leading role in the toys to life category.

"The amazing relationship between LEGO and Warner Bros is visionary and will inject more energy into an already exciting category. Even though LEGO Dimensions only launched towards the end of last year, our franchise has already grown the UK market considerably and with our committed line-up of expansion content through 2016 and beyond, the category will continue to grow from strength to strength in the toy space."