Peppa Pig, In The Night Garden, Waybuloo and Postman Pat all part of Toys R Us holiday specials.
A number of bumper promotional deals on licensed products will be running across the Easter holidays at several key retailers.
Toys R Us is running a number of money off specials in-store on a selection of brands, including a free Blue Adventure Buggy when consumers spend £45 or more (in a single transaction) on Peppa Pig product.
Customers can also save up to 50 per cent on In The Night Garden toys, including Dressy Upsy Daisy and Pick a Picture Story Teller, while there's 25 per cent off Timmy Time toys such as the Nursery School Play-set.
Also part of the 50 per cent off promotion is Chapman's Roary the Racing Car, while a free Bob the Builder Wind-Up Power Book is on offer when customers spend £20 or more on Bob toys.
Other TRU deals include 'three for two' on WWE Flexforce action figures; a free Star Wars Clone Wars figure when £20 or more is spent on Hasbro's Star Wars toys; up to 50 per cent off Transformers; buy two, get third free on Chuggington die-cast engines; buy one, get one free on Thomas & Friends engines and vehicles; and savings on Postman Pat SDS toys.
Tesco kicks off a 'three for two' on all toys from today, with the national press advertised deal featuring Waybuloo Talking YoJoJo, Ben 10 figures and Peppa Pig's Spaceship among other products.
Argos has included Thomas & Friends, Transformers, Ben 10 and WWE products in its half-price seven-day Easter deals, while Sainsbury's is also offering numerous deals across licensed toys in-store.