LICENSING ADVICE CLINIC: Successful sports licensing

By Tom Roe & Nicola Lord, CPLG Spor

September 6th 2011 at 10:54AM
LICENSING ADVICE CLINIC: Successful sports licensing

The tricks you should know to ensure your brand is a hit.

Sport is a dynamic and exciting branch of the licensing sector and one that is growing all the time. Major teams and organisations are becoming increasingly aware of the potential offered by off-field revenue streams and licensing is now an increasing part of the makeup of sports properties.

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