Marvista planning hefty push for Disney Channel original movie.
Marvista Entertainment has revealed plans for a major licensing programme behind Radio Rebel, an original movie for the Disney Channel.
To kick off, the Radio Rebel soundtrack is being released through Razor & Tie - one of the largest independently owned music companies in the US.
Meanwhile, Brand Sense Partners has secured a group of merchandise deals including CPO for bracelets and hair accessories; Scorpio Posters for printed gifts; and KJM, Jerry Leigh and Ripple Junction for a variety of apparel items.
Online retailers Café Press and Zazzle are developing a range of customisable products from notebooks, stickers and magnets to apparel, headwear and gifts.
The Ryan Seacrest Foundation will benefit from a portion of product sales.