The firm will implement a global strategy for the affordable fashion and accessories brand.
Brand extension and strategy agency Licensing Link Europe is to handle UK licensing duties on behalf of brand licensor Consumer Product Connection of Spain for the amazing new fashion and accessories brand Chic & Love, it has been announced.
Chic & Love will incorporate Swarovski crystals into many of its collections, thanks to an alliance with the jewellery brand, adding a differentiating element for Chic & Love products that will underline the affordable luxury message inherent in the brand and its style.
Chic & Love is licensed to many trusted manufacturers and distributors worldwide, in more than 12 countries including the UK.
“Licensing Link Europe has already clearly demonstrated its deep understanding of the UK market and insight into licensing strategy across diverse brands," said Julien Barbier, MD at Consumer Product Connection, the master agent for the brand. "Its professionalism, expertise and reach make it the right agency for this highly original and appealing brand in this very important market.”
Chic & Love launched in Spain in June 2017 with a presence in some of Europe’s biggest retail names, including El Corte Ingles, Carlin and FNAC. The first product launch has been a pan-European deal with Miquel Rius, a pioneer in the manufacture of functional and designer stationery for both students and professionals. The Miquel Rius range includes notebooks, wallets, backpacks, toiletry bags, pencil cases and mugs.
Also under development or consideration are lines in categories including health and beauty, greeting cards, smartphone covers, mugs, scented candles, watches, jewellery, apparel, lingerie, footwear, umbrellas, tech accessories, decorations, bed linen, handbags and suitcases – all leveraging the Chic & Love brand values of affordable luxury that is both casual and bang on trend. The link with Swarovski will be a strong feature in almost all licensed output.
“The combination of luxury and affordability with the unbeatable differentiating feature of a strong connection with Swarovski makes this a brand that stands out in a competitive youth market," added Chris Taday, director of Licensing Link Europe. "We’re both delighted and thrilled that Consumer Product Connection has asked us to introduce Chic & Love to the UK, where I am sure this brand will be enormously successful.”