We talk to LIMA's Moscow rep Zeljko William Krnjak on why this is the perfect time to break into Russia.
Over the past decade, retail trade in Russia has grown at a blistering pace, increasing six-fold to reach a total value of $621bn in 2011, according to the Federal Statistics Service.
Retail sales are still growing strongly, rising 7.2 per cent in 2011 versus 6.3 per cent in 2010. And from this year on, Russia is expected to start conquering consumer category after consumer category.
As the first Licensing@Russia opens its doors today, we talk to LIMA's representative in the region, Zeljko William Krnjak, about the show and the future for licensing in the territory.