LICENSING TRENDS: New York 08

Samantha Loveday

By Samantha Loveday

July 11th 2008 at 9:38AM
LICENSING TRENDS: New York 08

A first look at research from trends expert Reyne Rice on the properties which stood out at Licensing International.

The key difference that emerged from the 2008 Licensing Show, was the significant increase of strong entertainment and media partners offering new properties. There was a greater international presence at the show, both as exhibitors, and in the show aisles. The top tier entertainment studios all had offerings announced for 2009, with multiple new properties being offered for blockbuster movie launches, as were expected. In addition, new licences were being introduced with already produced and ready-to-air episodes for television, streaming digital segments offered for 24/7 viewing, DVD launches, and other viewing options for the new digitally wired kids and Gen Y parents.

To read the full article, click here.

Reyne Rice is a trends specialist for the Toy Industry Association of America, owners of the October Fall Toy Preview in Dallas and the annual American International Toy Fair which takes place in New York in February.