Licensing Works will use next month's Licensing Expo to introduce US licensees to the brand.
Licensing Works has been appointed the North American licensing agent for the popular Molang animated series.
Licensing Works will use next month's Licensing Expo to introduce licensees to the brand and is seeking new licensing and merchandising partners in categories including toys, collectables, plush, games, puzzles and costumes, publishing and stationery, apparel and accessories, party goods, consumables, home and room décor, jewellery and tech accessories.
Targeting everyone from preschoolers to teenagers, Molang features adventures that embody happiness, friendship, mutual respect, and solidarity.
“We are so excited to represent this infectiously humorous property with its cute kawaii design and wonderful happiness positioning that will transcend preschoolers to teenagers through young adults,” said Leslie Levine, owner of Licensing Works.
Laurence Papon, the head of licensing at Millimages, the Paris-based animation production and distribution studio behind Molang, added: “Dozens of broadcasters committed to season one based only on a pilot which resulted in our extensive sales globally (143 countries worldwide). Season two is already in production with presales confirmed to dozens of leading broadcasters around the world.
"Strongly supported by Disney Junior’s outstanding performance, all lights are green for our adorable Molang. We are delighted to have Licensing Works! on board at this amazing time. Their extensive experience will result in Molang becoming a highly recognized brand throughout North America. We are thrilled with Molang’s enormous potential.”