Session to offer overview of kids' licensing and product market, plus present research data.
LIMA US will continue its webinar series tomorrow (April 18th) with 'Insights on the Children's Market'.
The session will feature an overview of the kids' licensing and product market, while also presenting key data. Kathleen Cella, director of the KIDS (Kids Industry Data Service) business at NPD, will lead the discussion.
Cella's presentation will cover a range of topics such as assessing licensing opportunities by category with regard to spending on kids, understanding seasonal market fluctuations, gaining insight into the impact children have on household purchasing decisions and exploring available licences.
LIMA webinars are free for all members and $99 per site for non members. Click here for further details and to register.