Firm becomes licensing and merchandising agent in Europe, Australia, New Zealand and emerging markets.
Canadian firm TCG has appointed Lisle International Licensing to handle its ROXX game brand in key territories.
Lisle has picked up the property for Europe (including the UK), Australia, New Zealand and emerging markets, including Russia and the Middle East.
The ROXX line includes collectable pieces, carrying and display cases and accessories.
"We are thrilled to have Lisle International on board," said Michael Albert, partner at TCG - formerly known as The Canadian Group. "The ROXX brand has tremendous licensing potential, and we believe that Lisle International is the perfect fit for TCG to develop the ROXX licensing programme, and roll out additional product into the European marketplace and other wider territories."
Gayle Tarrant, licensing partner at Lisle, added: "ROXX is one of those cool and edgy collectables that lends itself to many merchandising categories beyond the toy aisle. We are very excited to add TCG's ROXX brand to our client roster."
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