The company will represent the brand throughout Germany, Austria and German speaking Switzerland.
Coolabi Group has appointed Lizenzwerft as licensing agent for Poppy Cat (Poppy Katz) in Germany, Austria and German speaking Switzerland.
Inspired by the book series by Lara Jones, Poppy Cat launched on UK TV in 2001 and has been licensed to around 140 territories globally.
“We have observed Poppy Katz over the last six months on KiKA and realised how much kids and parents love Lara, Poppy, Uhu, Zuzu, Alma and Mo. The artwork and the story are unique and simply wonderful for young children,” said Peter Bichler from Lizenzwerft.
“We are very proud to have this great brand on board and are looking forward to work closely with Coolabi to make Poppy Katz the best pre-school licensing brand in our markets.”
Lizenzwerft joins El Ocho and Landmark, the licensing agents representing the brand in Spain and Japan, respectively.
Fée Heyer, senior licensing manager at Coolabi, added: “Poppy Katz is a successful pre-school series in Germany and the excellent support from KiKA has ensured great ratings.
“We are delighted to welcome Lizenzwerft on board and look forward to working with them to secure new Poppy Katz licensees and retailers.”
The first series of Poppy Cat first launched on KiKA in Germany in May 2015, with the second series slated for release in April 2017.