Consumers can now engage with the brand via AI tech and machine learning in order to shop and converse via the Facebook platform.
Louis Vuitton has launched a chatbot on facebook Messenger to advise shoppers no products and provide feedback.
The bot is powered by mode.ai which has previously partnered with the likes of Levi’s with its artificial intelligence, visual search and machine learning technology.
The platform aims to give clients a more ‘sophisticated, personalised, visual and conversational online shopping experience,’ via Facebook, where Louis Vuitton currently has more than 20 million followers.
Users can converse with the bot to discover the brand’s full line of products, as well as use it to get suggestions on specific items. It uses natural language to facilitate a more advanced search experience.
Louis Vuitton CEO, Michale Burke, said: “At Louis Vuitton, we always think client first. Today, our clients like to be connected to the Louis Vuitton universe wherever they are.
“They shop in our stores worldwide and are often in contact with their personal shoppers. They also follow us on Facebook, Twiter, Instagram, etc and find our products online.
“It become evident that we should create the Louis Vuitoon Virtual Advisor powered by mode.ai, a 24/7 service to be able to fully meet their needs.”