Bulldog inks deal with Peter Black Accessories for exclusive range for retailer.
A new exclusive range of Shoot-branded items are due to appear in Marks and Spencer stores from next month.
Bulldog Licensing - which represents the brand - has signed a deal with Peter Black Accessories and Footwear for the new gift line, which launches in March.
The collection will include a variety of items such as table football, quiz games, soap on a rope, glasses cases, giant mugs and washbags.
It will be exclusive to M&S and will hit shelves in the run up to Father's Day.
"This latest deal is further evidence of just what a strong property Shoot is," said Bulldog MD, Rob Corney. "As a non-partisan football brand, it presents a very attractive prospect and we are dealing with considerable interest from licensees, both in the UK and overseas looking to associate with a football brand that has year-round appeal."