Martin Yaffe and Carte Blanche join forces

Samantha Loveday

By Samantha Loveday

May 13th 2010 at 10:14AM
Martin Yaffe and Carte Blanche join forces

Toy firm to launch bedroom and play solution based on Me to You property.

Carte Blanche Greetings has secured a new deal with Martin Yaffe for a bedroom and playroom solution inspired by its Me to You brand.

A child's bed, storage cabinet, fabric chair, desk and stool set, plus a table and chairs featuring Tatty Teddy will launch this autumn, with further product development underway.

The character is already widely available on products including greetings cards, plush toys, apparel, calendars, jewellery and collectable figurines.

"Me to You is one of the fastest growing non media based character brands in the world," pointed out Jane Vaughan Smith, licensing manager at Carte Blanche. "We work with licensing partners who produce high quality, innovative products, which makes Martin Yaffe a natural 'best in class' partner for Me to You children's furniture."

Ronnie Yaffe, MD at Martin Yaffe, added: "I am thrilled to be working with Carte Blanche Greetings on this exciting new venture. Tatty Teddy has evolved into a lifestyle brand, so the move into children's furniture seemed like a perfect fit."