Marvel expands Monster Jam deal

Samantha Loveday

By Samantha Loveday

October 5th 2010 at 4:25PM
Marvel expands Monster Jam deal

Die-cast replicas of Iron Man and Spider-man branded monster trucks planned.

Marvel Entertainment has expanded its partnership with Feld Motor Sports.

The deal now includes new products featuring the Iron Man and Spider-man custom-designed monster trucks, which joined the Monster Jam worldwide tour in January.

Products will include die-cast replicas of the Marvel monster trucks, at various scales, from die-cast partner Mattel. In addition, Feld also has category rights to produce trading cards, posters, calendars and other toys featuring replica images of Marvel touring trucks.

Items will be launching in the US and Canada from early 2011. Co-branded apparel will hit in time for the holiday season this year.

"Expanding our partnership with Marvel to include die-cast toys at retail and inside the stadiums and arenas, is a natural progression of our relationship," said Charlie Mancuso, president of Feld Motor Sports.