Firm teams with Franklin Sports to develop a collection of products featuring its characters.
Sports equipment provider Franklin Sports is teaming up with Marvel Entertainment to create a range of products featuring its super heroes.
The items will encompass a wide variety of sports including baseball, basketball, boxing, football, hockey, tennis and indoor and outdoor games.
Properties such as Thor, Captain America: The First Avenger and The Avengers will be featured, with initial product ready for the holiday season later this year.
"Franklin Sports is a renowned name in the sporting goods industry and we felt they could create an exciting collection inspired by our super heroes," said Paul Gitter, president of consumer products for North America, Marvel.