Former Disney Consumer Products Executive joins firm as Senior Vice President, Hit Brands.
Catchpole will head up the UK office with geographical responsibility for Europe, Middle East, Africa, Asia and Japan and will report into executive vice president, Fisher-Price, David Allmark.
In addition, he will orchestrate marketing strategy for the global Hit Brands.
Allmark commented: "Edward comes to us with a wealth of experience and skills including leadership management and brand and intellectual property management. This appointment clearly demonstrates Mattel’s commitment to own, develop and grow world-class brands."
He continued: "I am very excited about the prospects ahead for the collective Fisher-Price and H Entertainment brand portfolio."
Previously, Catchpole was SVP Europe and emerging markets for Disney Consumer Products. Prior to Disney, he worked for New Millennium Experience Company as Design and Development Merchandise Director.
The Hit portfolio includes such pre-school properties as Thomas & Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina.