Barbie firm working on fresh toy range for upcoming girls TV series.
Mattel has signed a deal with Italian licensor Rainbow to manufacture a range of Mia and Me toys.
The live-action TV animation series will air in over 50 territories worldwide this year.
In addition to Mattel, a licensing programme is already underway for the property.
International licensing partners include Panini, Unilever Germany, Belltex, Clementoni, Schmidt Spiele and Egmont. Products will first be available this summer.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.