Maurizio Distefano eyes extensive Italian licensing campaign for Hamsta World

Jack Ridsdale

By Jack Ridsdale

April 20th 2017 at 10:38AM
Maurizio Distefano eyes extensive Italian licensing campaign for Hamsta World

Maurizio Distefano and Happy Ink have inked a new agreement for the licensing management of Hamsta World in Italy.

Maurizio Distefano and Happy Ink have reached a new agreement for the licensing management in Italy of the popular international brand, Hamsta World.

Starring Cosmo Polly, Mila Sunrise, Mimo Jito, Larry Macchiato, Bob Soda, Cotton Kelly, Cheesy Jake and Blue Barry, Hamsta World introduces a family of plucky hamsters, aims to blend an "international mood with an Asian flavour".

 “As soon as I met Saskia and da Hamsta brand, I was swept from the office by the positivity of each of the brand’s characters, all created by the pen of this talented Italian-Dutch designer," said Maurizio Distefano, owner and President of the agency.

“I immediately realised there was a great commercial potential in the world of Italian licensing because this is a cross-brand that, although not supported by an animated series, has a strong appeal to both genders that involves a very large target and endless categories commodity."

Saskia Keiser, Executive Creative Director and founder of da Hamsta World brand, commented: “We are very excited to join forces with Maurizio and his team, with his extensive experience and passion for licensing, we feel a 100% match. As a huge fan of Italy I am sure that da Hamstas will conquer many Italian hearts with their common love for food and ‘joie de vivre’. We are happy to join forces with Maurizio to spread da joy and having fun!"

Maurizio Distefano the evolution of Licensing is working in different directions to ensure greater coverage of the licenses in the Italian market, including gifts, household utensils, accessories, clothing, plush toys, back-to-school, stationery, backpacks, food, personal care and many others.