The Asian animated series will be supported with a marketing campaign and merchandising range.
4Kids is putting together a European licensing strategy for Max Adventures, with publishing, collectibles, promotions, mobile apps and digital content and stationery, toys and games, plus a trading card game all being considered. Amusement park attractions are also being touted.
The show originated in Asia and has now been picked up by broadcasters throughout Western Europe, including Nickelodeon in Holland and Belgium, Boing in Italy and Spain and Guilli in France.
“Max Adventures has what it takes to be a very strong brand,” said Sandra Vauthier-Cellier, managing director at 4Kids Entertainment International.
“We are acting as a brand consultant and offering licensing strategy advice to ensure that this fantastic property hits the ground running across the continent.”
Planned marketing activity includes print TV and ads, DVD promotions, online partnerships, YouTube content and costumed character appearances at leisure parks and outdoor events.
The property, aimed at six to ten year olds, already has a presence in Europe with the Max Adventures ice cream, which is supported by point of sale branding.