Carte Blanche and Revolution Licensing to build on sentiment brand's awareness in territory.
Carte Blanche Greetings has signed a new partnership with licensing agent Revolution to help boost its Me to You brand in South Africa.
The appointment is the latest in a series of deals by Carte Blanche, which has recently signed up partners in the US, China, Australia and New Zealand.
Me to You is already established in South Africa, with gifts and greetings cards sold through retailers including Cardies and CNA. Revolution will look to extend the property into new product lines such as clothing and confectionery.
"We are looking forward to working with Revolution alongside our existing South Africa distributor, Shapiros, and feel confident that together we will develop Me to You into a truly household name in this important territory," said Richard Edmondson, commercial director at Carte Blanche.
Lee Radmall, director of Revolution, added: "Part of Revolution's objective will be to assist Carte Blanche in successfully implementing its extensive global growth plans for Me to You, right here in South Africa."